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Serija o zelenom marketingu i greenwashing-u

Uloga potrošača u zelenom marketingu i greenwashing-u

Autori: Tihon Cvijić i Danko Kalkan Kako bi se zeleni marketing adekvatno primenjivao presudna je uloga potrošača, odnosno njihovog kritičkog osvrta na promovisane karakteristike proizvoda. Razvojem koncepta ekoloških proizvoda javlja se i pojam zelenog potrošača. Ova vrsta potrošača jeste ona…

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24.11.20
Read more about the article Uloga potrošača u zelenom marketingu i greenwashing-u
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