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A Series on Green Marketing and Greenwashing

Green marketing and greenwashing …and a thin line between (II)

Part 2 - Green marketing Authors: Tihon Cvijić and Danko Kalkan Marketing always follows changes in society and economic development. Given the growing public awareness of climate change issues and environmental challenges, companies are adapting their products and services. Companies…

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16.11.20
Read more about the article Green marketing and greenwashing …and a thin line between (II)
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A Series on Green Marketing and Greenwashing

Green marketing and greenwashing … and a thin line between (I)

Part I - The emergence of societal marketing Authors: Tihon Cvijić and Danko Kalkan Market conditions for the supply and demand of goods and services are becoming more dynamic and require constant changes in company strategies, as well as the…

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10.11.20
Read more about the article Green marketing and greenwashing … and a thin line between (I)
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