Green marketing and greenwashing … and a thin line between (III)
Part 3 - GREENWASHING Authors: Tihon Cvijić and Danko Kalkan THE CONCEPT AND DEFINITION OF GREENWASHING Within green marketing, there is a form of distorted and false green advertising that Jay Westerveld called “greenwashing” in 1986 [1]. Namely, he noticed…
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19.11.20